For founder-led D2C and digital brands
Most growth problems sit between strategy, marketing and tech, where specialists hand off. I've spent ten years on all three, so I don't.
Strategy from someone who knows how to build it. I zoom out to the whole business, zoom in on the one thing capping it, and plan only what your team can actually ship.
The big picture
Specialists know their own room. I've worked on every floor, so I know where the pipes run between them, and which one leaks into the next. Each floor makes the others sharper: the code keeps the plan honest, the margin keeps the ads honest, the plan keeps the code small. It's also what clients mention most.
The constraint
Founders hire for the symptom they can see: weak ads, tired copy, a slow site. The cause usually sits on another floor. An offer with no reason to upgrade, a category the market doesn't get, attribution that credits the wrong ads, a channel that never fit. I go into the detail until I can name it, before anyone pays for the wrong fix.
The plan
I know what each move takes to build, so the 90-day plan is scored on real effort. Every move weighed against its return, the few that pay back this quarter kept, what to stop written next to them. Margin per product decides what gets scaled, fixed or killed, and sometimes the answer is to spend less. Your team knows what to do on Monday and what to leave alone.
Most marketing breaks at the handoffs: the ad promises one thing, the page says another, the email a third. I run it as one line, from the first ad to the second purchase.
The message
When a good product gets undervalued, the offer is usually the lever. I rebuild it from what your buyers actually say: the value ladder, the mechanism that explains why it works, the position against the category. It gets decided once and carried into every ad, page and email, so nobody downstream invents their own version.
The traffic
I work from your margin: a target CPA per product, budgets sized to what you can actually deliver, and the account architecture, kill rules and retargeting that follow from those numbers. I design the account and read it every week; your media buyer runs it.
The funnel
Ads that point straight at a product page pay for clicks from people still deciding. I design top, middle and bottom together, with a front door for everyone still making up their mind: a guide, a quiz, a video, an online summit. Launches feed it, and the evergreen funnel keeps selling after the spike. I build the pages myself, advertorials, VSLs and sales pages included.
The list
The first sale often just pays back the ad. The second one is the profit, and it comes from the list. One tag and segment structure your team can read, lifecycle and post-purchase flows, recurring campaigns to the warm list, and a soft opt-out that keeps fatigue from burning it. Your list becomes a channel with a number attached.
Marketing tools usually die the week the person who set them up leaves. Down here are the machines that keep running after I've left the building, and every one is live today, at a client or in my own shops.
The systems
AI, processes and skills wired into your team's daily work. Plain code handles everything that should come out the same every time, the model judges only where judgement is needed, and a person signs off before anything ships. Your product facts and customer language live in one place, so every draft starts from them. It's yours to keep: the code and the data stay on your side and keep running when I'm gone.
The software
Custom software for creating and publishing. A funnel builder your non-technical team uses to build funnels and push the emails, publish flows for recurring site edits, and sales pages and quizzes deployed headless into Shopify or WordPress, so every order lands in your own stats. Through my studio, pages go live within 72 hours of greenlight and complete inputs.
The check
Your agency reports one ROAS, your shop shows another, your developer says six weeks. I read the setup underneath: tracking, attribution, the code, the estimate. I split clicks from view-through and catch the report that silently drops a channel. You hear what's off and what it should take; your team or your agency fixes it.
Yes, a strategist with a shop for people who make their own sausage. My own projects are where I hold strategy, marketing and tech on my own money, and where most tools on these floors ran first. They get better with every client after. You start where the last one finished; what carries over is the method, never the data.
My shops
Charcuteria in German and Wurst Circle, its English twin: 31 products, books and courses. I built all of it and steer it: the shop and its stack, paid ads, and organic search from a blog and 250+ recipes in two languages, plus 254 process videos indexed by my own pipeline. Charcuteria alone drew close to a million visits in the last twelve months, over 60% from organic search. Support and the newsletter run on a system one non-technical person handles day to day.
nodacop
My studio. It reads a brand's ads, angles and gaps before we've ever spoken, then delivers finished, deployed assets.
My consulting OS
My practice runs on a brain I built: ten years of methods, every client lesson and everything I read, from art to biology, linked in one place. That's how an essay on pruning apple trees can end up shaping which product line you cut.
3,200+ commits across these systems in 2026. I sell what I run.
Three long ones, where I held every floor for years. A few lines each, from far more work. The names are public; their numbers stay with them.
A German gut-health brand. I first worked with the founders at Paleo Lifestyle in 2016.
What stuckA fermentation brand became a probiotics brand, with the funnels and the team to sell it.
A health-education group running free online health summits.
What stuckEvery new summit launches on the same funnel and email library, and the warm list pays on a calendar between launches.
The supplement brand that grew out of Medumio, built to sell without the summit list.
What stuckPaid Google became the strong channel, and the shop sold without leaning on the summit list.
Since 2016. The longest run: the same founders for 10 years, across 2 companies.
I take few clients and say no fast. It works best when your product already sells, your team can implement, and you're open to changing how things run. The first conversation tells both of us whether this runs without drama on either side.
or write to daniel@daniel-wulf.com